Shubhashree Rao

Background

About Shubhashree Rao

As a Marketing Strategist, I have developed and implemented data-driven marketing strategies to drive business growth and enhance brand recognition in the competitive PropTech sector. At ROPTIA, I utilized in-depth market research and competitor analysis to inform strategic decision-making and executed highly effective multi-channel marketing campaigns for increased lead generation and brand visibility. I collaborated with cross-functional teams to align marketing objectives and shape the overall business strategy. Prior to that, I gained extensive experience in digital marketing and business development, specializing in ad operations and campaign management. At ShareChat, I executed seamless ad operations for leading social media apps using Google Ad Manager, Facebook Ad Manager, and self-serve tools. I optimized ad placements, monitored performance, and provided exceptional client support for successful ad delivery. At BYJU'S, I was recognized as a top-performing Business Development Associate, consistently exceeding sales targets and delivering exceptional results. I conducted comprehensive market research, employed lead-generation strategies, and cultivated strong relationships with key stakeholders. I have a Master's degree in International Business from the University of Liverpool and a Bachelor of Engineering in Electronics and Communications Engineering from Srinivas Institute of Technology. I am proficient in Google Ads, Facebook Ads, and Analytics, and skilled in social media management, online marketing, and customer relationship management. I am analytical, solution-oriented, and committed to driving business growth and delivering results. I am also passionate about learning new skills and exploring new opportunities in the dynamic and evolving marketing industry.