Shubhra Swati

Background

About Shubhra Swati

As the Lead VM I oversee the visual merchandising of one of the largest specialty retail chains in India, with over 100+ stores across the country (including different category). 15 +years of experience in the field of visual merchandising and retail management and have an experience in apparel, footwear, handbags, home furnishings, cosmetics & non apps category. My core competencies include vendor management, financial control, team management, design, signages, and strategy for creating a strong brand identity for the organization. I have successfully handled multiple large-scale projects, such as the launch of new store formats, the renovation of existing stores, and the implementation of seasonal and festive campaigns. I am also certified in design fundamentals from the National Institute of Design & FDDI, one of the most prestigious design institutes in India. My mission is to enhance the customer experience and the brand value through innovative and effective visual merchandising solution.