Shujoy Dutta
Research Scholar at Indian Institute Of Technology, Delhi
Based in North Goa, India
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Seniority
Staff
Department
Research & Development
Location
North Goa
Industry
Higher Education
Company size
7.6K
Contact information
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s•••••••@iitd.ac.in
Phone
5 credits+91 ••• •••• ••••
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Background
About Shujoy Dutta
I joined advertising in 1997, and spent the first 10 years in the Creative Departments of Mudra, Bates and Publicis India. And the remaining in Planning in JWT and Lowe Lintas. I have won awards in or been a finalist at the Abby, New York Festival, PATA, Effies. In the same vein, my experience includes work on most categories on brands like Samsung, Dabur, Nestle, Nokia, ABN-AMRO, ABP group, Hyundai, Hindustan Motors, Hero Motocorp, McDonald's, Pizza Hut, Apollo Munich, Airtel, Idea Cellular, Fair & Lovely and Hewlett & Packard. The big campaigns in my career as a creative have been Indian Airlines (PATA Gold, Abby), Whatever! for Indiatimes, Let's Uncomplicate for Apollo Munich the launch of Dr. Morepen (ranked in the top 3 brand launches in India 2002) and Aviva’s Post-it Man (Effies shortlist 2007). And as a planner the change in brand identity for Pizza Hut, launching Taco Bell, Apollo Munich (Effie 2011) & Tata AIA. Recent wins include airtel udaan (multiple metals - 2016) and the new strategy for jeevansathi.com (Effie 2017) I bring to my job as a planner, learnings from ten years of creating advertising, as well as the leanings of my collegiate days – a Masters in Philosophy, debating for India and extensive quizzing. Specialties: Interest in Semiotics. Food.
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