Sian Hammer

Background

About Sian Hammer

Extensive experience at board level within the retirement living, seniors housing and home care industry driving high levels of occupancy through evolution and profitability of market leading brands in a highly regulated matrix environment. Responsible for investor relations and stakeholder management, financially astute - strategic planning and defining commercial goals, execution of annual operating budgets and 3/5 year business plans, business transformation, brand values and culture integration with alignment to standards and processes, business development strategies by market, compliance, quality, governance and care standards, labour management and operational efficiencies. Extensive market knowledge of competitor landscape to identify commercial opportunities, micro and macro sales and marketing strategies, organisational commercial design and models, occupancy and unit sales improvement and conversion strategies, qualitative and quantitative market research informing customer insight and buyer behaviours. Proficient at constructing and presenting executive and investor reporting, CRM integration, sales training - coaching and development, marketing integration to drive quality vs. quantity, operational leadership development, talent management, continuous improvement and change management, turnaround programs, commissioning and pricing architecture.