Sid Wistrick

Background

About Sid Wistrick

In-depth knowledge base and skill sets in traditional and contemporary media/marketing services i.e. printing, newspaper, direct mail (shared & targeted), digital, demographic targeting and database analytics. Strong national to hyper-local, multi-million dollar sales performance history. Early adopter of change and innovation. High energy, strong relationship building skills with creative selling/resourcing talent. Robust contact network of media and marketing intelligence/resources. Expertise > Sales - 37 years successful multi-million dollar sales history (national, regional and local)> Printing - Standard, specialty and digital on-demand printing techniques with extensive printer contact network > Newspaper - Inserts, ROP, Co-op FSI product portfolio placement across Major, Daily Community and Specialty newspaper formats, newspaper research, market distribution optimization, audience format matching > Shared Mail & Cooperative Mailing - Full product portfolio, national to local, utilization and campaign execution; National shared mailer contact network and capabilities > Direct Mail - Adept in all aspects of direct mail. Postal/database optimization through leveraged consumer and demographic data; 1:1 digital personalization/customization > Digital Marketing - Display, email, mobile and social media > Database/Shopper Marketing - Customer list integration/acquisition/modeling and loyalty programs > Targeting, Research & Negotiating