Siddharth Samant

Background

About Siddharth Samant

Currently, I am at Amazon India's rocket ship—Amazon miniTV—where I am responsible for launching titles to our customers. Key launches at miniTV include Case Toh Banta Hai, Hip Hop India, Physicswallah, Yeh Meri Family, Playground, Crushed S2, Half Love Half Arranged, Hustlers, and the Mini Movie Festival (Short Films). Additionally, I also lead brand marketing at Amazon miniTV.Previously, I was a Brand Manager at Amazon IN Marketplace business. I primarily looked after ATL and BTL channels and created new marketing innovation properties. I have juggled with brand strategy, market research (U&A and Brand Health Track), and media planning as part of the marketing portfolio. My biggest achievement was launching Amazon StoryBoxes, India's first packaging innovation that brings our customers face-to-face with our sellers. Additionally, I have worked on the foundation stones of various sub-brands like Amazon Smbhav, Small Business Day, Amazon Saheli, and Amazon Karigar.I have always envisioned addressing the brand's marketing objectives with experiences, actionable insights, and storytelling. I firmly believe that marketing creates interest in a brand, while design helps communicate that. I wish to always stand at the locus of these two levers, and I am grateful that my career at Amazon aligns with my vision.