Sidney Sau

Background

About Sidney Sau

I am an Analytics leader with over 15 years of proven versatility applying analytics and unlocking its value to drive measurable impact across organizations. I strive to obtain a fundamental understanding of the underlying business challenges to formulate the optimal balance of innovative analytical solutions. I have been successful because of my blend of creative puzzle-solving, strategic mindset and analytical foundations. The ability to distill complex information outcomes into actionable insight with a perpetual desire for sparking business evolution is what sets me apart. Collaborating with business leaders and cross-functional teams to secure wins for organizations comes naturally to me. Developing and rallying the team to deliver solutions with precision and excellence is what I find most rewarding. My responsibility is not only to refine analytics delivery but to preach the adoption of the analytics lens by decision-makers across an organization. I have witnessed too many occasions where information opportunities are lost as a result of analytics being an afterthought. The abundance of data in today’s world more than ever necessitates being deliberate towards the information outcome before the analytics process even begins. I believe the road paved with Analytics is the prudent and systematic way to push beyond the status quo. Competencies: Critical Thinking | Problem Solving | Data Translation | Collaboration | Business Acumen | Leadership | Interpersonal Skills | Analytical Curiosity | Resourcefulness Tools & Technology: MS SQL Server | Excel | Powerpoint | Tableau | Google Analytics | AI/ML Applications | SAS EG | SAS EM | SPSS | Microstrategy | Unica Solutions delivered include: Campaign Design / Performance | Customer Profiling & Segmentation | RFM | Migration Analysis | Churn Analysis | Time-series Analysis | Key Performance Indicators (KPIs)| Measurement Frameworks | Analytics Roadmaps | Decision Tree | Regression | Cluster Segmentation | Market Basket Brand Experience: TD | Scotiabank | HSBC | Sport Chek | Nestle | Johnson & Johnson | Recipe | SCENE | Delta Hotels | Microsoft | American Express | Bank of Montreal