Sidney Wong

Background

About Sidney Wong

Results-driven marketing professional with over 13 years of experience in consumer marketing, media and communications. Skilled in integrated marketing communications, digital strategy, project management and community engagement. Thrives in dynamic, fast-paced environments. I am the campaign lead for the National Dengue Prevention Campaign under 3P Network Division, National Environment Agency (NEA) to raise and sustain public awareness on dengue prevention. This involves collaborating with cross-functional teams across NEA, Whole of Government, creative agency, media agency and vendors all year-round. I was a key member of the Singtel 5G taskforce that planned and executed integrated marketing campaigns. I was also the Go-To-Market campaign lead for Samsung Mobile Singapore and managed the product launches and sustenance campaigns. Prior to my marketing role, I led community engagement efforts at Singtel to improve brand trust and increase positive brand perception. These experiences have led me to appreciate the intricacies of marketing in bridging the gap between companies and their target audiences. The crafting and delivering of clear, consistent and engaging messages, along with effective marketing across a diverse media mix, is essential in connecting with different target segments, shaping perceptions, and achieving business goals. Outside of work, I keep myself healthy by exercising as an active lifestyle will keep my mind sharp and focused. I love traveling as it gives me fresh perspectives in life.