Sietze Rademaker

Background

About Sietze Rademaker

I build growth by connecting business, technology, creativity and execution.Over the past 20 years, I have worked across business development, strategic partnerships, commercial growth, and innovation, helping companies move faster, create revenue opportunities, and build stronger market positions across Europe and beyond.My background includes leadership and commercial roles linked to Spotify, Epidemic Sound, Massive Music and Vice but also in the wider media, music, branding and technology space. I am at my best where strategy and execution come together: opening doors, shaping partnerships, turning complex propositions into clear commercial value, and helping businesses adapt to what is next.In recent years, I have also developed deep hands-on knowledge of AI and how it can be integrated into real business workflows. Not as a gimmick, but as a practical tool to improve speed, output, decision-making, communication, customer experience and internal operations. I am particularly interested in helping companies use AI to work smarter, scale more efficiently, and rethink how teams, processes and commercial functions operate.Core strengths:• Strategic partnerships and business development• Commercial growth and go-to-market strategy• Negotiation, dealmaking and stakeholder management• Turning innovation into clear business value• AI integration for workflows, teams and business operations• Bridging commercial, creative, legal and operational perspectivesI am especially relevant for companies looking to accelerate growth, build high-value partnerships, expand across Europe, or integrate AI into their business in a way that is commercially useful and operationally real.