Silas Chogo

Background

About Silas Chogo

I am a highly ambitious digital marketer and innovation professional with a track record of driving brand equity, share, and accelerated growth. Specialities:*Digital and Influencer Marketing *SEO and SEM *Google analytics *Brand & Category management *P&L and A&P Management & Ownership *Developing portfolio, category & brand plans *Developing long-term innovation funnels *Driving brand equity *New Product Innovation & Commercialization *Consumer insights, Analytics & Research *Consumer & Shopper promotions *Developing high-performance teams *Influencing and presenting to leadership teams *Information Technology Experience in: FMCG, Paints, Gum, Candy, Biscuits, Oral & Digestive Health. Experience across East Africa gained through managing world-class brands in blue chips with a strong presence globally. Currently serving as Digital Marketing Manager at Metropol Corporation Limited with responsibility for providing business decision solutions through the establishment and operation of Credit Reference Bureaus, the provision of Credit Rating Services, Trade Credit Solutions, Credit Management services, Credit training Services, Media, Training, Research, and General Consultancy. Bachelors in Business and Information Technology (St Paul’s University) Diploma in Information Communication Technology (Nairobi Aviation College) Diploma in Sales and Marketing (ICM) Certificate in digital marketing fundamentals (IIDE) Certificate in Social media marketing (Coursera) Certificate in google ads (Google) Certificate in Microsoft Advertising (Microsoft) Member of the Marketing Society of Kenya Membership ID #591023. Member of the Computer Society of Kenya. Worked on award-winning campaigns such as: of the year, 2020) Received an award as the employee of the year 2015 by Metropol Credit Reference Bureau and received the Associate of the Month Award 3 times. Awards at GSK for innovation, performance, and teamwork (2014). I look forward to leading a marketing team in the near future and ultimately gaining multi-market experience to help me transition into a general management role at an exciting multinational. I enjoy career coaching, fundraising, swimming, water sports, cubing, competitive games, and travelling to various continents. You can reach me at chogosilas@gmail.com.