Silas Matlala

Background

About Silas Matlala

A seasoned, senior level marketing and customer insights executive, with more than 20 years’ corporate experience, 6 years entrepreneurial experience, and 11 years’ experience of teaching at a leading global business school. Successful tenure across local and multinational corporates, FMCG, financial services, hospitality, and academic sectors; across multiple product and service portfolios and geographies. My career has to date successfully traversed across professional corporate, entrepreneurial and academic spheres. With a proven track record of learning, implementing, scaling up and curating knowledge for teaching and development of others. Core competencies include executive level strategic marketing & brand portfolio management, marketing mix development, market research, data analyses and insights extraction and digital marketing; business commercialization, business development, financial planning, budgeting and forecasting; entrepreneurship, innovation drive: from concept to product and/or service launch; customer value propositions development and customer experience management, within both the Business-to-Consumer and Business-to-Business environments.