Silva Fedrigo

Background

About Silva Fedrigo

A film producer and film distribution professional, a copywriter, a motorcyclist, a storytelling and communication strategies consultant. Fond of stories and unusual approaches to tell them, especially women's hidden stories, mainly from the motors world. SOME OF THE BRANDS I HAVE WRITTEN FOR: Moto Guzzi, San Benedetto, Ducati, Vespa, Metzeler, Pakelo, Citroën, Mandarina Duck, Durex, Casinò di Venezia, Findomestic, Sojasun, Avis, Ferretti Group, Wider Yachts, Pershing Yachts, Itama, Stardom, Arancia Rossa di Sicilia, Gruppo Parmalat, Fini, Camst. Specialties: advertising strategies, product and company naming, pay-offs, press, ghostwriting, outdoor and unconventional campaigns, radio scripts, company profiles and below the line texts; developing with a strategic point of view web contents, social media plan for contents, articles, short and long form texts for magazines and blogs. An expert in analyzing stereotypes in advertising and in gender equality and diversity for communication strategies. Writer and copywriter for storytelling projects and editorial plans for Ducati, Pakelo and The Creative Brothers. Contributor for Riders magazine, Motoheroes, Motociclismo, Carte di Cinema. Co-founder at Rodaggio Film, the first film distribution company focused on independent cinema, Motorcycle Culture, travel and outdoor. Co-founder and programmer at "Visioni a catena", a Bologna based festival dedicated to cycling culture. Professor in Advertising and Brand Theory for IAAD University / Bologna. Ex puppetteer, ex dj, ex radio journalist, ex press office manager, almost a sommelier. In love with graphic novels, children literature, japanese calligraphy. Obsessed with sicilian cuisine. Last but not least: mom of two, the most supercreative challenge. BORROWED WORDS "Je suis curieuse. Point." Agnès Varda "Each time we use words we are compelled to make choices. We have no option but to be free". Tullio De Mauro "The most powerful element in advertising is the truth." William Bernbach "You do not need a therapist if you own a motorcycle, any kind of motorcycle!" Dan Aykroyd