Silvia Cottone

Background

About Silvia Cottone

Driving Business Growth through Behavioral Science and Strategic Marketing. 🤓 My work as Behavioral Science & Strategic Marketing Specialist at BeWay. Over the last years, I have been applying Behavioral Science to design products, services, and experiences that positively influence people’s decisions and behaviors in Europe and Latin America. I am now dedicating my career to applying principles of psychology and behavioral economics to optimize marketing strategies, communication in digital channels, and improve customer and users experience. ‍ My work as Behavioral Economics lecturer My main academic and applied interest is to understand the decision-making process and behaviors of people in the digital environment to design and measure scientifically informed solutions. As an instructor of future generations in Behavioral Economics, I aim to share my knowledge in the applied field and my passion about human behavior. My work as Behavioral Science speaker I love to spread actionable behavioral insights that can help businesses improve their results while focusing on their customers. Whether you want to talk about the application of Behavioral Science in digital platforms or how to optimize your communications and improve your user experience, I am always happy to collaborate in events with universities, public and private organizations. Learn More About Me: Contact Me: silviacottone@icloud.com