Silvia Marques

Background

About Silvia Marques

The two degrees (New Communication Technologies - 2004 and Marketing - 2013) and a master's degree (Marketing - 2023) combined with many training courses in Digital Marketing and the experience and knowledge of more than 20 years in the area of Communication, Marketing and Design, offer me the necessary skills to develop and implement communication strategies (online and offline), always focused on objectives, obtaining results and overcoming challenges. I started my professional career in Communication Agencies, as a digital project manager, front-end developer and designer. In 2011, I embraced the Industry market, acting as the Marketing and Communication Manager for Extrusal, SA. Having the feeling that I needed to strengthen my skills, in 2017 I joined the Communication and Marketing Department of Grupo Alves Bandeira, assuming the position of Communication Manager, where I developed, among other functions, the management of internal events for more than 300 employees. In 2020, I returned to Extrusal,to the company that showed me for the first time the charm of working directly with hundreds of people and for thousands of people, Extrusal. Today, I am the Head of Marketing and Communication at Sanindusa and I am focused on the essence of any organization – people - I am dedicated to addressing them, through the most varied communication channels (online and offline), through Inbound Marketing techniques, with content and actions that attract them to feel comfort, trust and identify with the values of the brands I communicate. I believe in relationships and the potential they offer to brands as a mechanism of differentiation. Therefore, I believe that the success of an organization depends, in the first instance, on the motivation of its employees and that’s why it is an integral part of my work. At the same time, I continuously try to create value for brands by impacting consumers through emotions without ever forgetting the rational side. I believe this balance is the key to the success of any brand.