Simon Alfred

Background

About Simon Alfred

I turn complex genomics into competitive advantage—bridging the science of somatic and germline testing with the strategy that drives commercial success. As a Senior Subject Matter Expert and Sales Executive in genetic diagnostics, I've built my career at the intersection of cutting-edge science and real-world impact. With a Ph.D. in Cell & Systems Biology from the University of Toronto and hands-on experience spanning R&D, laboratory management, and scientific liaison roles, I translate highly technical genomic concepts into solutions that clients actually use and value. What I do: I lead technical innovation and client success in genetic testing through personalized consultation that helps labs and clinicians get the most from their genomic data. I've developed specialized training programs, led SME teams, and collaborated across functions to ensure both scientific rigor and commercial viability. Where I create impact: My dual expertise in science and business development sets me apart. I don't just solve technical problems—I build relationships that grow revenue. Recent wins include transforming a struggling client relationship into a $300K multi-product partnership, becoming the go-to advisor for key accounts (driving $160K in incremental sales), and exceeding a $500K sales quota while maintaining my SME responsibilities. I excel at conflict resolution with empathy and data, manage key accounts for long-term retention, and drive market expansion through educational resources, KOL relationships, and thought leadership via publications and conference presentations. What drives me: I'm energized by work that sits at the intersection of scientific excellence and commercial impact—where precision medicine moves from possibility to practice. Always open to conversations about partnerships, innovations in precision medicine, and opportunities to advance genomic diagnostics.