Simon Beier
Head of Analytics and Insights - Central East Europe, Middle East and Africa at The Lego Group
Based in Prague, Czech Republic
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Seniority
Other
Department
Other
Location
Prague
Industry
Manufacturing
Company size
22K
Contact information
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s•••••••@lego.com
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Background
About Simon Beier
My career has been dedicated to developing and executing data-driven strategies that drive growth, enhance customer loyalty, and optimize trading performance. I have a solid track record of leading high-performing teams and fostering a culture of innovation and excellence. Over the last 10 years, I have successfully led teams in the sporting goods and aviation sectors, ensuring that data analytics efforts are aligned with business objectives and revenue goals. My experience includes driving complex analytics initiatives, developing customer insights, and enhancing trading outcomes through a deep understanding of data. I have spent seven years at adidas navigating both e-commerce and wholesale landscapes, where I implemented data strategies that led to significant growth and increased customer retention. In my roles, I have consistently proven my ability to build, mentor, and lead motivated teams, achieving excellence in both performance and engagement. I have managed cross-functional teams, developed analytics roadmaps, and instituted scalable, real-time processes to drive decision-making. My leadership style is centered on empowering team members, fostering collaboration, and delivering strategic insights that propel business success. Technical experience: SQL, Power BI, Alteryx, Adobe Analytics, Edited
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