Simon Birch
Head of Customer Service & Experience at Hobbycraft
Based in West Midlands, United Kingdom
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Seniority
Director
Department
Other
Location
West Midlands
Industry
Retail
Company size
1.1K
Contact information
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s•••••••@hobbycraft.co.uk
Phone
5 credits+44 ••• •••• ••••
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Background
About Simon Birch
As a strategic leader in customer service and experience, I specialise in driving customer-centric transformation, optimising service operations, and championing the Voice of the Customer across organisations. With over 20 years of experience, I have led high-performing teams, implemented scalable service models, and leveraged insights and technology to elevate customer loyalty and satisfaction. I’m passionate about creating empowered, empathetic service cultures that adapt to customer needs and deliver measurable business impact. Known for a data-driven yet human approach, I thrive in fast-paced, high-emotion environments — ensuring every customer interaction strengthens brand trust and advocacy. Always ready to collaborate, innovate, and lead meaningful change.
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