Simon Campbell

Background

About Simon Campbell

I’m a brand and creative leader who believes passionately in the possibilities and practicalities that grow from the interactions between art and science, culture and content, strategy and creativity, technology and innovation. I build brands, accelerate businesses, launch products, and lead in-house teams and agencies, all in the service of creating impact, telling brand stories, and delivering the highest ROI: Return on Imagination. For over 20 years, I have worked across the disciplines of advertising, design, experience, content, social, product, innovation, and PR to build unique marketing and brand experiences which create delight and added value for the user, the brand, the business, and the team. I’ve led teams and creative at agencies like Ogilvy & Toth Advertising & FCB. I’ve built in-house teams at Target, Clinique, Johnson & Johnson and Donna Karan and worked on brands from Aveeno, Apple and Microsoft to Nike and Zara. I’m at my best when creating impactful work that inspires teams and effects real positive change in the world. I’ve led brand launches and campaigns, uncovered new spaces and consumers for brands with redesigns and built unique narratives for brands to live in culture. Developed cultural and consumer insights, creating the groundbreaking Target “Design for All” cultural movement campaign. Winner: OneShow for the best integrated campaign; Cannes Cyber Lion; Webby for best consumer website experience. Led the strategy & purpose-led repositioning of the Sugru brand around the sustainability & repair movements, developing mission-relevant brand narrative, content, advertising, and partnerships. Built 10 in-house & agency teams from the ground up, introducing design thinking & new methodologies adapted to the organisation, developing talent and creating innovative models. Repositioned the Clean & Clear brand, including insights, a future-proofed brand architecture, a brand strategy and physical and digital experience for a global audience across 60+ countries. Led insights, audience strategy, and integrated campaign, including partnerships & community-building content targeting an 80 million disabled community, repair community, & creative & gamers audiences at Beiersdorf on the Sugru Brand. Designed & launched 170+ brands and 1700+ products, including design innovation, identity, naming and brand experience design at Johnson & Johnson Consumer, Target, Estée Lauder, Aveda & DKNY. Produced the first-ever brand film, storytelling content & campaign for SistahSpace, a UK-based African and Caribbean Domestic Abuse charity.