Simon Crofts

Background

About Simon Crofts

I develop effective video strategy, creative and content - that has achieved tens of millions of organic views and many more paid views; creating measurable ROI, such as increased traffic, influenced sales, leads, conversions, or brand recognition. I create and optimise video content and channels, and develop video guidelines, strategies and playbooks for clients, working closely with them to meet key business objectives. I have worked on cross-platform projects with an impressive list of B2B and B2C clients (including Postman, Wellington Management, Amazon AWS, Microsoft, Rackspace, PayPal, GoCardless, and Meta) all over the world (Europe, USA, Central America, Middle East, Australia and Asia), including global brand films and TVCs. I co-founded one of the most successful production companies in the UK - ST16 (reaching Televisual Corporate Top 50 No. I have won many awards for my work including 2 Royal Television Society Awards, and multiple EVCOM/New York Festivals and Cannes awards. I also won an EVCOM London Film Award for best direction for the million-view SEGRO 'Contraption' film. I developed and delivered the CPD accredited 'Video Marketing Strategy' course for Econsultancy, to some of the world's leading brands. I've adapted this course and now offer it to our clients directly through Big Button -"Really insightful session hearing from an industry professional with 20 years+ experience, which will assist our approach to video." Financial Conduct Authority.