Simon Dreyfuss

Background

About Simon Dreyfuss

With over a decade and a half of experience, I’ve led marketing organizations through transformation—blending data, automation, and creative strategy to drive scalable, measurable growth. I specialize in building high-performance marketing ecosystems where AI agents, analytics, and human insight operate in sync to streamline execution, unlock efficiency, and amplify impact. I’ve architected and deployed AI-driven agents to automate campaign optimization, lead routing, and reporting; implemented full-stack attribution models using GA4, GTM, and Salesforce; and managed cross-functional teams through complex system overhauls. I’ve brought internal and external stakeholders together—including C-level executives—to align goals, remove friction, and drive strategic momentum. From high-level vision to hands-on implementation, I deliver marketing systems built for agility and long-term performance. What I bring to the table: 15+ years of experience leading marketing teams and initiatives in high-growth, data-intensive environments Expertise in designing and managing AI-driven automations that enhance speed, accuracy, and scalability Deep technical fluency across platforms including GA4, GTM, Salesforce, data visualization tools, and custom APIs A proven ability to merge creative strategy with analytics and automation for full-funnel performance Strong stakeholder communication skills, with a track record of aligning cross-functional teams and executive leadership Leadership experience building, mentoring, and scaling marketing teams that consistently outperform targets I believe modern marketing isn’t just about more channels or tools—it’s about systems thinking, operational agility, and uniting human creativity with machine intelligence. That’s where I do my best work.