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Simon Dumas

Account Manager at The Ramp Groupe Edg

Based in France

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Seniority

Staff

Department

Sales & Business Development

Location

France

Industry

Advertising Services

Company size

23

Contact information

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Email

1 credit

s•••••••@theramp.co

Phone

5 credits

+33 ••• •••• ••••

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Background

About Simon Dumas

AppASO : agence spécialisée en marketing digital, avec une forte expérience dans la publicité mobile (8ans).AppASO aide ses clients retail, e-commerce, média; classified, pureplayer… à accroître leur business et dépasser leurs objectifs de chiffre d'affaires, audience, notoriété sur trois verticales : Site, Application et Drive / Mobile to Store. Clients : La Redoute, Kiabi, Klesia, Axa, Cegid, Malakoff Humanis, Fortuneo…1/ Conseil Digital - Élaboration d'audits (GWI global web index, App Annie…)- Stratégie ASO : Appstore Optimization Google Play et AppStore (Apptweak)- Stratégie SEO : audit technique, sémantique, formation-Définition de la stratégie média et CRM la plus pertinente : 1st party data, CRM, etc2 – Publicité web et mobile - Tracking mobile (Adjust, Appsflyer)- Campagnes à la performance (CPV, CPD.)- Campagnes de branding (CPM, CPC.)- Trafic et téléchargements pour les sites web et applications mobiles- Référencement payant : Google UAC, Apple Search Ads- Campagnes « Mobile to store », « Drive to store »- Connaissance complète de tous les leviers du marketing web et mobile : médias sociaux, Display, RTB, Native ads, Retargeting, programmatic…-Cookie Less3 - CRM mobile - Notifications push- Programmes CRM / PRM- Reciblage mobile- Geo-fencing & opérations en magasin4 - Studio de creation : construire des créations uniques ajustées à chaque niveaux du user Journey (awareness, considération, conversion et advocacy).Expertise : Mobile Marketing, Mobile Advertising, Performance Marketing, Application Marketing, Mobile Internet, Push Notification, Mobile CRM, Tracking, RTB, Retargeting, Mobile to Store

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