Simon Geraghty

Background

About Simon Geraghty

Award-winning Research & Insights Director with 25+ years driving research, marketing, advertising and design across Finance, Telco, Auto, FMCG, Retail, Media, Government, Travel and Culture. Known for clear stakeholder communication, analytical rigour and insight-led solutions. I champion a customer-centric approach and use both a strategic and creative lens to simplify complexity and deliver measurable business outcomes. Spanish speaker and former Digital Marketing lecturer at the Digital Skills Academy. Key Achievements- Won Gold for Best Research Initiative in the 2025 Media Awards, for a market leading project for Diageo driving media accessibility for the overall Irish market. Insights from this project also provided the springboard for a second Gold winning award for Best Media Collaboration between OMG, Diageo and Virgin Media- Re-launched O2 Ireland’s Fixed Services, driving revenue from €1.2m to €11m in just 2 years- Founded my own business in 2011, recognised as the Start-up of the Day by the SBP in October 2012. Totally Dublin’s website, designed by Dot Dash, won 'Best Online Publication' at the 2012 Irish Web Awards, with multiple short-listed finalists thereafter- Led OMG’s Social Justice and Diversity Committee and directed its programme of events in Ireland; our team won an award for best internal D&I initiative for OMG EMEA in 2023.