Simon Helm

Background

About Simon Helm

A highly conceptual, multi-skilled and extremely motivated Creative Director with solid creative, art direction, design and branding background in luxury, fashion, retail, music and youth sectors having worked at some of the biggest, most exciting and respected brands and agencies in the UK. With over 20 years experience in advertising and design, my skill set and experiences are broad. Starting out in youth and music (MTV, Virgin, Parlophone, EMI, Ministry of Sound, Nike) moving towards luxury and premium brands (Selfridges, Hugo Boss, Lacoste, Coty Fragrances, Häagen-Dazs, Gucci, Watches of Switzerland). I have worked both client-side and agency-side for huge brands and small studios as an art director, design director, head of design, head of art and now Creative Director. I work strategically in an integrated way across all platforms from traditional print / TV through to social, content and experiential. I work across the board from concept through to production. Brands I have worked in-house at: Selfridges, Ministry of Sound, EMI, Parlophone & Virgin Records. Brands I have worked agency-side with: Hugo Boss, Gucci, Lacoste, Coty fragrances, Häagen-Dazs, Converse, Nike, P&G Lifestyle and Prestige Fragrances, Watches of Switzerland, Cazenove + Loyd, Gillette, MTV, Mexx, Marie Claire, Harrods, Reebok. I believe in working collaboratively, uniting the diversity of talent and knowledge within a team to create work that is brave, effective, disruptive, beautiful and different. The work we create is a collaboration between the team, the client and myself. We all play vital roles in creating exciting work and we all share the success at the end. No egos, just focused, excited individuals working hard together to create great things. Collaboration ensures the work isn't limited to my abilities. It ensures results that aren't expected and can't be predicted. This is what I work for, it's what keeps me up at night and wakes me up in the morning.