Simon Hembt

Background

About Simon Hembt

Senior Associate @ Bird & Bird for Intellectual Property, Copyright, and Media Regulation, specializing in Digital Media, Generative AI & Consumer Goods. I assist clients in the Digital Media industry with legal and strategic implementation of their ideas, including contract and IP issues for game development, advertising, and content distribution. My expertise encompasses various aspects of Digital Entertainment, such as immersive luxury goods, NFTs, mobile and blockchain games, synch rights, music streaming, digital rights management, user-generated content, and the Metaverse. Additionally, I provide guidance on media, gambling law, and (technical) youth protection. I specialize in (EU) platform law and the platform economy, covering online copyright, provider liability, regulation, and content moderation under acts like the EU Copyright Directive and the EU Digital Services Act. I also offer advice on the use of (generative) artificial intelligence, addressing IP and regulatory issues, including the EU Artificial Intelligence Act. With a focus on consumer goods (food and cannabis), I support clients in defamation and advertising law matters, including false reporting and PR crisis management. Additionally, I provide comprehensive guidance on advertising claims, marketing campaigns, influencer marketing, and sweepstakes, ensuring compliance with regulations like the HWG for scientifically backed health advertising. An area of particular emphasis is cannabis, especially regarding product communication, youth protection, and distribution amidst Germany's planned decriminalization. I assist clients in adhering to legal requirements, designing business models for CBD products, medical cannabis, and effectively conveying their ideas.