Simon Madden

Background

About Simon Madden

In my 15+ years in digital transformation and consumer insights, I have seen first-hand how online advocacy can influence purchasing decisions. People trust people, more than they do corporate marketing slogans. And why wouldn’t they? While a large % of businesses have satisfied customers and hard-working staff, it is surprising how hard it can be to find authentic validation for this online. This leads to the question, how is it that a successful business can show no evidence of customer sentiment, especially in today’s digitally connected world? If you have satisfied customers, why are they kept hidden? It makes no sense. From this, Interact was born. Our white-labelled review software places the role of ‘brand champion’ firmly in the customers hands, where it should be. Our platform is all about inspiring action through digital word of mouth, ensuring customers become a critical aspect of the marketing process across all touchpoints. Interact works to put customers and staff on the same page, securing and championing the relationships that form the basis of every successful business. We are a proud supporter of Australian business. Our business is fully located on shore with all code developed in house by Australians, for global customers. Key competencies: Management, Data Analysis, Marketing Strategy, Digital Strategy, B2B, Customer Retention, SEO, SEM, Business Development, Customer Insight, Data Analysis, Conversion Optimisation, Artificial Intelligence (AI), IT Management, Sales & Marketing.