Simon Meilak

Background

About Simon Meilak

Proud to be part of the Executive Team at Opera Australia (OA)—one of the world’s most celebrated performing arts companies, known for blending the timeless power of storytelling and live performance with a bold, unmistakably Australian spirit. Each year, OA presents up to 500 performances, reaching more than audience members through its operas, musicals, and concerts, primarily staged at the Sydney Opera House and Arts Centre Melbourne. My approach is anchored in three guiding principles: 1⃣ Put the customer at the centre of every decision 2⃣ Harness data and insight to drive strategy 3⃣ Bring creative ideas to life to deliver exceptional commercial results. With over 20 years of senior leadership experience in the Arts & Entertainment industry across Australia and the UK, I specialise in strategy, innovation, and transformation. I thrive on developing creative, insight-led approaches that build brand equity, grow audiences, and deliver sustainable revenue growth. I’m passionate about leading and mentoring high-performing, cross-functional teams, creating integrated plans that drive KPIs, ROI, and measurable impact. My work spans brand strategy, digital marketing, partnerships, cultural placemaking, ticketing, audience development, communications, and e-commerce—consistently producing results across both agency and client-side roles. With a unique blend of creative and commercial acumen, I’ve led data-driven campaigns for iconic institutions including LW Theatres (London Palladium, Theatre Royal Drury Lane), the V&A Museum, ATG Entertainment, the Edinburgh Fringe Festival, and now, Opera Australia. I’ve also brokered and activated high-profile partnerships with brands such as British Airways, Virgin Atlantic, Mastercard, American Express, O2, Sky, and The Times. Above all, I believe in creating experiences that spark imagination, expand participation, and build cultural legacies for future generations—and I love what I do. If you’re passionate about Arts & Entertainment Marketing, Landmark Attraction Strategy, Audience Development, or Live Experience Marketing, I’d love to connect.