Simon Michaelides

Background

About Simon Michaelides

I’ve spent my career at the intersection of marketing, business transformation and leadership, driven by a clear ambition to champion the UK marketing and advertising industry as a force for good and now, strengthen ISBA’s role within it.As Director General of ISBA, my focus is on helping the industry thrive by fostering trust, collaboration and progress between advertisers, agencies, platforms and policymakers. I aim to shape an environment where marketing drives growth with positive social impact, creativity flourishes and the UK remains a global centre of excellence.A P&G-trained marketer by background, I’ve built over 28 years of commercial experience, including 13 years in C-Suite leadership roles. Most recently, I led Great British Racing, promoting British Horseracing to consumer markets, having held senior roles across multiple sectors, driving growth through insight-led strategy, innovation, brand building and partnerships.Alongside my executive work, I’ve served as a Non-Executive Director, Trustee and Board Advisor, and I continue to coach and mentor emerging leaders.I’m a Fellow of both The Marketing Society and The Marketing Academy, twice recognised by Marketing Week as one of the UK’s Top 100 Most Effective Marketers.Outside work, I’m proud to be a Trustee of Brooklands Museum, the birthplace of British aviation and motorsport, and to champion & support communities of senior marketing leaders who find themselves in between roles.