Simon Ricketts
Associate Consultant at Future Platforms
Based in London, United Kingdom
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Seniority
Staff
Department
Information Technology
Location
London
Industry
IT Services and IT Consulting
Company size
24
Contact information
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s•••••••@futureplatforms.com
Phone
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Background
About Simon Ricketts
A confident and passionate data strategist with 20+ years experience building and managing digital analytics teams and developing multichannel analysis strategies for a variety of leading UK and international brands and agencies. Experienced across a range of practices including: • Developing multichannel analytics strategies • Built and managed multiple analytics teams • Creating a culture of optimisation • Integrating lean analytics practice into product development • Expert Adobe Marketing Cloud practioner – from instrumentation through optimisation across mobile, apps and web • Excels in an agile, collaborative, and cross-functional environment • Broad understanding of data science practice, including big data systems and architecture, cloud, and open source
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