Simon Roche

Background

About Simon Roche

13 years + experience working with some of the world’s biggest brands and athletes in sport. My experience covers every aspect of PR, Brand and Earned Media – Strategy & Long term planning, Brand Image, Corporate Comms, Athlete activation, Influencers, Internal & External Events, Product Launches, Sponsorship Rights, Measurement & Evaluation, Long term Budgeting, Speaker Opportunities, Brand Strategy and Speech writing. I have worked across the Olympics, 6 Nations, Euros, Wimbledon, County Cricket, Premiership Rugby, Golf, Swimming, NFL and much more. But my passion mainly lies activating athletes and I’m most proud of my work with athletes such as Anthony Joshua, Teddy Riner, Andrea Iniesta, Andy Murray, Steph Curry, Michael Phelps, Jade Jones & Maro Itoje. In my career I’ve worked both agency and brand side - in a country, regional and global structure - working across cross-functional teams. Experiencing both amazing growth times for businesses, but also more challenging times and restructures.