Simon Says

Background

About Simon Says

They say “content is dead.” I’ve heard it too many times. But every time I do, I can’t help but smile—because I’ve seen the opposite. When businesses abandon content, they don’t just lose words; they lose trust, relevance, and connection. They end up hurting themselves, their teams, and the brands they’re working so hard to build. For me, content has never been about pushing keywords or chasing trends. It’s been about building businesses that scale—with words as the engine, strategy as the framework, and innovation as the accelerator. That belief brought me to my most recent chapter with TechWish Group, where I’ve been working to expand IT Solutions offerings. Here, it’s not just about marketing—it’s about building something that lasts. The challenge? To take an idea, shape it with content, infuse it with technology, and transform it into growth. That’s what excites me. Of course, this wasn’t my first ride. Before TechWish, I led GrabOn’s content marketing—a journey that spanned 8 years, two continents (India and the USA), and soon a third (Australia). Alongside that, I helped steer Alternatives.co, a peer-to-peer software review platform, where the mission was to connect people with the right tools at the right time. But my curiosity didn’t stop at strategy. While scaling these businesses, I dove deep into Artificial Intelligence—from experimenting with YouTube automation to building influencer AI models I believe could change the future of how audiences engage with content. One of my proudest projects was WriteGenius, an AI-powered long-form content creation tool, designed at GrabOn, which blurred the lines between creativity and technology. Along the way, I’ve mastered the formats—pillar pages, clusters, skyscrapers, cornerstones—but I’ve always believed it’s less about the structure and more about understanding the pulse of your audience. Research, resonance, and relevance—that’s the trifecta. And outside of work? I’m just a Hyderabadi who lives for Biryani, Irani Chai, and the company of extraordinary people. I’ve always said yes to good food and even better stories, and that spirit has introduced me to places and people who’ve reshaped my outlook on life. So, no—content isn’t dead. It’s alive, evolving, and more powerful than ever. My journey is proof of it.