Simon Spreckley

Background

About Simon Spreckley

Simon Spreckley is a digital pioneer known for his personable approach and over twenty years of spearheading creative excellence in South Africa. As the Executive Creative Director at Hellocomputer, Simon led the creation of acclaimed national campaigns. His foray into gaming saw the birth of Thoopid Games and the release of 'Snailboy', a game that won the hearts of players worldwide. He further demonstrated his entrepreneurial acumen with the founding of Ritual Studio, merging digital agency agility with the rich visual quality of games to transform offshore production. Following the merger of Ritual Studio with Hoorah Digital in 2018, Simon played a crucial role in transforming the company into a leading TTL digital agency. His strategic insight in developing innovative in-house agency models has been instrumental for major brands such as AB-InBev, Nestle, and Avon, securing their digital dominance. Simon's career is adorned with numerous accolades, including the Loerie Grand Prix, Cannes Lions, Clios, Bookmark Awards, Webby Honorees, FWAs, and Adobe recognitions. He has also served as a judge for numerous prestigious local and international awards, such as the Loeries, Bookmarks, Effies, the FWA, and contributing his expertise to the global creative community. An AI evangelist and early tech adopter, Simon is currently at the helm of FUTUREBORN, where he is committed to merging creativity with strategic innovation. At FUTUREBORN, being 'FutureBorn' means embracing cutting-edge technologies and methodologies to empower brands and internal teams, drive digital transformation, and redefine storytelling through an innovative lens. Simon’s leadership is guiding the agency to explore and exploit the latest advancements in AI and tech, ensuring that FUTUREBORN remains at the forefront of digital strategy and creative solutions.