Simona Berca

Background

About Simona Berca

A.Public Relations -PR communication programs (Corporate PR, Group PR, Brand PR) prepared and developed on a regular base for different international and local clients -Crisis communication and crisis management: special experience in dealing with crisis situations, developing a crisis plan, preventing potential crisis -Press agentry: Press releases; Press clipping; Meetings between top client’s representatives and journalists; Press conferences and seminars; professional trips with journalists to client’s headquarters-Special events management. Project coordinator of complex special events -Community involvement & sponsorship -Public affairs and lobbying: experience in dealing with public officials, regulatory and legislative bodies, various community groups-Permanent assistance for different clients: Economic, political and social overviews on Romanian market; Institutional contacts; B. Marketing Activities: Marketing and media research •Designing different marketing plans (market review, competitive review, product and business review, SWOT analysis, strategy, program, implementation, evaluation) C. BTL and Event organization Activities: •Extended experience in complex artistic events organization: Implementation of complex events from concept, stage design, decorations, artistic production, technical production to logistics, booking of national and international artists •Special complex international events: FRANCOFON SUMMIT (2006), SIBIU – European Capital of Culture 2007 (2007), COKE LIVE FESTIVAL (June 2007), Rock the City Festival-2009 Media relations: good connections in Romanian mass-media Writing and Editing: Press releases, speeches, brochures, newsletters, reports, very good command of English language. Specialties: Bellow The Line activities; Public Relations activities; Event Management activities, Advertising activities; Marketing activities