Simona Gullo

Background

About Simona Gullo

At the heart of an effective creative philosophy is the belief that nothing is so powerful as an INSIGHT into human nature, what compulsion drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him' Bill Bernbach BA (Hons) Advertising graduate, at the London College of Communication. Long-lived practice in Hospitality’s F&B. Working as a hotel bartender, I had the opportunity to prove, on a everyday basis, my communication and sales abilities. However, two years ago I decided that I had to change my career path, towards an Industry that I always loved. In 2015, I co-founded with an art director and graphic designer an Advertising, Design and PR/events, freelance project, named 'Criterion'. So far, we had the opportunity to work with small businesses, successfully helping them to solve communication, brand and image problems; to find new insights and objectives; to widen up their target audience. My roles within the project include: Account planning, Creative direction and Strategy, Research, Branding, Content Design. On a more personal perspective, I have always been extremely curious about the World, eager to discover different countries and cultures. Reason why I dedicated my school days to the study of foreign languages. I am interested on old and new Media experimentation. I have a propensity to fast generate creative ideas and to develop them in an efficient way. PORTFOLIO on AdobeSpark