Simona Lodolo

Background

About Simona Lodolo

I am a Marketing and Communications Director with 15+ years of international experience in developing and executing impactful strategies to drive brand growth and audience engagement in various industries with a focus on fashion, lifestyle, luxury, travel, art, F&B. In my latest role, I contributed to the communication agency's growth, increasing both the active clients and projects, and implementing a cross-selling strategy that developed the events and social media departments. I also directed local cross-functional projects and campaigns, ensuring communication strategies and tactics aligned with the brands' global positioning and their goals in the fast-changing and competitive Chinese market. I am passionate about harnessing print, social media, and digital communication channels to promote awareness and secure new opportunities, as well as utilizing public relations, communication campaigns, special events, and partnerships to expand global market presence. I am skilled in leveraging consumer insights to produce creative and data-driven initiatives that elevate branded messages, and in reporting and analyzing the results. I am a strong, reliable, and enthusiastic leader, committed to innovation, excellence, and achieving impactful results in international competitive landscapes. I am resilient, confident, and curious, and I navigate through cultural sensitivity and differences with courage and humility. I have excellent skills in building and developing client and institutional relationships, leading by example, mentoring, and professionally handling mediation. I am fluent in Italian and English, I speak Chinese/Mandarin, and have a school-level French language knowledge.