Simone Bocchetta

Background

About Simone Bocchetta

I transform digital data into business decisions that drive concrete growth. My passion for the digital world led me on a professional journey from SEO consulting to data-driven marketing. Today, I help companies collect, organize, and analyze data to solve real business problems and uncover new growth opportunities. I work daily with a technology ecosystem that includes (but not only): Analytics & Tracking: Google Analytics 4, Adobe Analytics, Google Tag Manager Data Engineering: Google BigQuery, Dataform, RudderStack Data Visualization: Looker Studio, Power BI, Tableau Programming: Python, JavaScript for automation and advanced analytics My SEO and advertising background allows me to bridge the gap between marketing strategy and technical execution. I manage complex data integration projects, connecting online platforms (Google Ads, Meta, TikTok, Search Console) with offline systems (CRM, sales data, call centers) to create a unified and actionable view. Current focus: Marketing Analytics and Marketing Measurement, including techniques like Multi-Touch Attribution (MTA), Marketing Mix Modeling Incrementality Testing, and Customer Lifetime Value modeling. I develop predictive models that help businesses understand the true impact of their campaigns and optimize budget allocation. I've had the privilege of working with leading brands such as Fendi, Findomestic BNP Paribas, Philip Morris, Engie, and Pirelli, implementing data-driven solutions while ensuring privacy compliance (GDPR, Consent Management). My mission: transform information into intelligent, scalable, and measurable decisions at the intersection of marketing, data, and technology. Connect with me to explore how data can accelerate your business growth.