Simone Ceccarelli

Background

About Simone Ceccarelli

Highly passionate and results-driven Commercial Director with extensive experience in leading complex, cross-functional organizations. Strong track record in developing and executing go-to-market strategies in FMCG, Consumer Health, Beauty and Pet Care – at Colgate, Coty, Perrigo and Agrolimen / Affinity - driving strong performance, and managing customer P&L to achieve sustained commercial growth. Proven leadership in managing national sales organizations and scaling performance across retail and distribution channels, with deep exposure to operational excellence, compliance, and high-level stakeholder engagement. Successfully led a €96M business at Affinity Italy (Agrolimen/Star), with full P&L responsibility, overseeing Sales, Trade Marketing, Marketing, Finance and Supply Chain, and delivering strong business results through strategic agility and data-driven execution. Active member of the European Leadership Team, driving cross-market collaboration, strategic alignment, and transformation programs across borders. Dynamic and analytical leader with a customer-centric and entrepreneurial mindset, skilled in motivating high-performing teams (120+ people) and building a culture of accountability, inclusion, and continuous improvement. Fluent in Italian, English and Spanish. Areas of Expertise- Brand and Customers from strategy to plan and execution - Marketing, Project Management - P&L: drive profitability - Business Development - E-commerce - Trade and customer Marketing - Customer Plan - Leading Large Team 100+ people - Training, coaching