Simran Arora

Background

About Simran Arora

With full-spectrum corporate communications expertise, I build platforms that not only safeguard reputation but also allow room to evolve, differentiate, and lead. I apply a sector-agnostic, global lens, shaped by agency experience in Canada and India, working with clients across consumer goods, healthcare, technology, and financial services, to deliver communications that consistently ladder up to business goals. As a Senior Account Manager at Zeno Group, I spearhead corporate mandates for Kraft Heinz Canada, Bimbo Canada, UCB Canada, and Kenvue Canada, and advise confidential clients on reputation risk and issues management. Whether surfacing the strategic pulse or uncovering white-space opportunities, I connect the dots that lie beneath the surface, translating insights into stories that influence key audiences. In previous roles at NATIONAL Public Relations and Hill+Knownton Strategies (now Burson), my editorial sensibility helped sharpen the corporate voice and expand earned presence, including recurring op-eds in The Globe and Mail, business features in The Canadian Press, and executive profiles in The Toronto Star. Campaigns I’ve contributed to have earned national and international awards for excellence in PR, communications, and marketing. I’m also passionate about unlocking new business growth opportunities and fostering inclusivity and equity in the workplace. That same purpose-driven ethos fuels my pro bono work, supporting nonprofits like Jumpstart Refugee Talent, The 519, and the BlackNorth Initiative, and informed my return to my alma mater, Seneca College, as an Assistant Professor, where I mentor the next crop of communicators with real-world lessons from the front lines of reputation.