Simran Kaur

Background

About Simran Kaur

Passionate about marketing, strategy, and brand transformation, I currently lead as Senior Manager – Marketing at Sparsh CCTV, India’s first indigenous CCTV brand. With over 7 years of experience across digital and offline channels, I specialize in driving brand growth, executing high-impact campaigns, and positioning products to lead competitive markets.From celebrity-led brand moments to pan-India product launches and packaging innovations, my work ensures Sparsh stands tall as a trusted, Made-in-India security brand. I’ve managed end-to-end execution of impactful campaigns—spanning trade expos (IFSEC, FSIE, IREE, India Electronics Expo), strategic collaborations, and digital-first storytelling across platforms like LinkedIn, YouTube, and Meta.My core strengths lie in:Full-funnel campaign strategy (from brand awareness to lead generation)Data-backed decision-makingMulti-platform content strategy & influencer partnershipsOffline brand visibility and event marketingElevating brand perception in tech-driven B2B segmentsAt the heart of everything I do is a mission to champion Indian innovation, establish category leadership, and create engaging brand experiences that convert.Let’s connect if you’re looking for meaningful collaborations, growth-oriented campaigns, or thought partnerships in marketing, security tech, or strategic brand building.