Simrat Walia

Background

About Simrat Walia

Experienced Marketing strategist and Relationship Manager with a proven track record in designing and executing successful campaigns, building strong client relationships, and achieving revenue growth. In my previous role, I spearheaded the establishment of over 3500 Youth Clubs, effectively reaching and engaging a youth audience of 7 million. I ideated and designed state-level campaigns, collaborating with cross-functional teams to ensure seamless execution and organic outreach. Through strategic coordination with field, app tech, marketing, and research teams, we successfully digitized our efforts and expanded our audience reach. As part of the campaign operations team, I identified new mediums and engaged over 1.5 million registrants, while also recruiting and managing a pool of 500 fellows and core members across India. I organized district-level meets for 16 districts, fostering a sense of community and further strengthening our campaign impact. My passion for customer-centric approaches led me to plan and execute outreach initiatives, gaining valuable insights into customer requirements from over registrants. Additionally, I successfully engaged and nurtured a community of Youth Club Members through targeted community outreach efforts. With a strong focus on program monitoring and reporting, I designed and implemented a comprehensive resource planning and training strategy, ensuring the strategic deployment of 80 resources for the campaign. I developed an interactive dashboard to track progress on a daily basis, setting key performance indicators (KPIs) for the team to drive success. Prior to my role in the Campaign Market space, I served as a Wealth Relationship Manager at ICICI Bank, where I built and nurtured relationships with over 500 clients. Through consultative selling, I provided tailored banking solutions and managed a portfolio of Rs. 900 million, generating significant revenue for the bank. I thrive in dynamic environments, leveraging my strong interpersonal skills and strategic mindset to drive results.