Sinan Gurman

Background

About Sinan Gurman

My goal is to continue finding, creating and delivering demand driven, non-linear business value growth with data, analytics and human-centric AI in consumer and corporate markets. I have consulted to and worked with over 50 Fortune companies, mostly in CPG and Retail. I frequently speak at industry and academic events and had the opportunity to work with and lead great teams that generated significant quantifiable incremental business value and select patent holdings in the following areas:> Corporate & Personal Entrepreneurship> Management Strategy> Direct to Consumer> Customer Value Analytics> Demand Driven Insights> Strategic Insights> Market Development & Innovation> Trade, Promotions & Supply Chain Management & Optimization (for Modern as well as Traditional trade)> Category Planning & Management> Shopper Marketing & Insights> Consumer Insights> Sales Strategy> Assortment Optimization> Pricing and Promotions Optimization> Demand, Inventory, Inbound Arrival and Shipment Creation Forecasting> Customer Relationship & Loyalty Management > Digital & Mobile Marketing> Segmentation, targeting, and personalization> Campaign Management> Enterprise Mobility Strategy> E-Commerce> Media Spending> Organizational Design > Customer Service> Event Planning & Management> Corporate and Personal Training> E-learning