Siobhan King

Background

About Siobhan King

Strategic, insight-driven brand and innovation leader with over a decade of experience building brands and portfolios that deliver results. Known for combining commercial focus with creativity to unlock growth across established icons and new-to-world innovation. Thrives in fast-paced environments, working across global teams, agencies and partners to make big ideas happen. Passionate about the impact brands can have on businesses, categories and consumers.Currently leading Penfolds ANZ brand strategy at Treasury Wine Estates, I’ve also held senior roles in innovation, commercial strategy, and global brand management. I’m always open to connecting with fellow marketers, brand builders, and businesses looking to unlock their next growth chapter.