Siobhan Pickard

Background

About Siobhan Pickard

I’m an experienced media, PR and communications professional specialising in women’s health, healthcare policy and public-facing clinical issues.At the Royal College of Obstetricians and Gynaecologists (RCOG), I lead the day-to-day running of a busy national press office and play a central role in positioning the College as a trusted, influential voice in women’s health. My work spans proactive and reactive media strategy, high-profile PR campaigns, and advising senior clinical and executive leaders on complex and sensitive issues.I’ve led national campaigns and helped shape public conversation on issues ranging from maternity safety and reproductive health to research, health inequalities and system pressures.My background spans the NHS and charity sectors, with a particular focus on health and policy communications that use storytelling to influence decision-makers, inform public debate and support better health outcomes.I’m especially passionate about healthcare research and hold an MSc in Public Health (Distinction) from the University of Southampton.