Siri Lynn

Background

About Siri Lynn

Siri Lynn is the owner of Idea Exchange, Inc, a consulting firm in Fairfield, CT. She specializes in helping major comrporations develop new products, advertising, and positioning. Siri is co-author of Moderating To The Max, a book about the tools and techniques moderators can use to lead more effective focus groups and interviews. She is a senior trainer at the RIVA Moderator Training Institute, an active member of the Qualitative Research Consultants Association (QRCA), and a lifetime member of the Creative Education Foundation (CEF). Her devotion to creativity has led her to attend and teach at the Creative Problem Solving Institute (CPSI) and the European Creativity Conference (CREA) for many years. She specializes in teaching leadership development, tools and techniques for deliberate creativity, and teambuilding. Specialties: Qualitative Research: on-site interviews, B2B, CPG, teens, packaging and multiple stimuli Creativity: facilitation of full-day or multi-day ideation sessions combining client teams and Idea Maximizers (trained participants); training