Skye Nazzari

Background

About Skye Nazzari

Continuously analysing updating how the brand is positioned in the market and research and action strategies and promotions for targeted consumers · Translate brand strategies into brand plans, brand positioning and go-to-market strategies · Lead creative development and create motivating stimulus to get targeted population to “take action” Establish performance specifications, cost and price parameters, market applications and sales estimates Recruit, mentor and coach the retail and sales teams and get the best from everyone Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues Monitor product distribution and consumer reactions Brainstorm new and innovative growth strategies Align the company around the brand’s direction, choices and tactics