Sliha Awan

Background

About Sliha Awan

Sliha is a creative manager at Markalytics, helping startups and SMBs generate sustainable growth with her creative content strategies, in-depth market research, UX copywriting, and more. Self-starting and detail-oriented, she thrives under the creative and analytical challenge of growing clients' online presence with a laser focus on organic conversions and is continuously becoming a better leader for her team. She believes that creative direction is where research, design, storytelling, and strategy intersect. In her spare time, you will find her watching 90s PTV era entertainment content, The Big Bang Theory, reading novels, or listening podcasts. HER SPECIALTIES Content Management & Strategy | Project Management | Creative Workflows & Strategies | Client Meetings & Communication | Market Research & Analysis| Brand Management| Digital Business Development HER MAGIC- 3 ways to drive success at work! Focus on research and data - to understand and empower your digital strategies. 🧐 2. Alignment between the client's business objectives and campaign objectives. 🤹‍ 3."Chai/Tea" and Lo-fi.+ HER JOURNEY - Let's hear from her… Hello there! If you'd asked me what I'd be doing with my career soon after I finished my Master in Behavioral Neurogenetics, I would have said I'd be working as a researcher or get enrolled in a PhD program. Now, when I look back at my career journey, I started as a research assistant – quite on track. However, a few factors changed my pursuits, and I switched my career gear. What if I tell you this did not come as a surprise. Having two talented and fabulous younger sisters -a digital marketing expert and web developer and an incredibly cool brother-in-law - a game developer - has influenced me a lot already. Every family dinner would turn into a passionate, long conversation about the digital world. While sharing work experiences, discussing the trends and opportunities, we'd completely lose track of time. I began to work as a freelancer with many clients on diverse projects. But as they say,"If you want to understand how a lion hunts don't go to the zoo. Go to jungle."- Jim Stengel, CMO of P&G. It piqued my interest… that's when I decided to dive in and explore the industry's new dimensions and insights. I soon learned that the digital world is massive, and here every step creates a new opportunity for you. And I made my way through, from being a creative content writer to now serving as a Creative Manager. Shoot me a here on LinkedIn. Portfolio: rb.gy/kxyefp (Updating)