Sly Roque

Background

About Sly Roque

With over 14 years of experience in branding, creative direction, and digital marketing, Sly has built a distinguished career in the entertainment industry, working with top-tier artists, labels, and entertainment platforms. Her expertise spans across the music and tech industries, combining her creative vision with a deep understanding of emerging technologies like Web 3, AI, and blockchain. Sly has collaborated with artists signed to major labels and music groups. Her work with artists where she helped build brands from the ground level and her art direction have contributed to shaping the visual elements of their music and public personas. Sly’s innovative campaigns have had a significant cultural impact, resonating with diverse audiences and enhancing the brand presence of the artists she works with. Sly has expertise in branding and marketing to startups, talent, and businesses looking to establish their place in the market. She has become a go-to source for powerful, creative strategies that merge music, entertainment, and technology. Her experience in both the traditional entertainment space and the Web 3 ecosystem allows her to craft campaigns that bridge the gap between these worlds. In addition to her agency work, Sly has played a major role in entertainment initiatives like the NFTs & Tequila U.S. Tour and Houston Tech Week, where she brought together artists, tech leaders, and creators to explore the intersection of music, technology, and culture. She also previously served on the board of Women in Music, Atlanta Chapter, as the Chair of Communications, where she advocated for the visibility and success of women in the music industry. As a mentor, speaker, and advocate for innovation, Sly continues to shape the future of entertainment by educating the next generation of professionals. Her current work as an adjunct professor at Houston Community College, where she integrates AI, blockchain, and Web 3 technologies into the marketing curriculum, ensures she remains a key influencer in both the entertainment and tech spaces.