Sneha Mehta

Background

About Sneha Mehta

Having lived and worked in India and USA over the years, Sneha Mehta is known for her distinct brand sensibility and marketing expertise in the luxury space. She is passionate about creating a “glocal” bridge for international brands entering a foreign country through her knowledge in recognizing local markets and global brand strategies. Having successfully led her private consultancy (estb. 2009) in providing counsel to niche luxury brands setting up foundation in India, in April 2013, Sneha came on board of ASB Consultancy as Partner and since has helped brands build their image, support their growth through strategic creative strategy and communications programs. ASB Consultancy is a brand management agency dedicated to PR and marketing strategy for premium brands. Prior to this, Sneha was well established as founding and board member of the ‘Women’s Jewelry Association India’ and as Chairperson and Committee Member of different charities and fundraising events supporting micro-finance and education across rural India. Sneha worked in the United Nations New York office as Facilitator between UN and State Department and Volunteer Coordinator for 4 years before moving to India from New York.