So-Hee Han

Background

About So-Hee Han

Passionate and insightful business leader with demonstrated 20+ years in Entertainment, FMCG, Beauty and Luxury Fashion Retail. Proved successful results in planning and executing business strategy with key functional roles: Brand Marketing, Digital & eCommerce, Retail, Sales, Client Service and Operations. Equipped with strong GM muscle with results driven entrepreneurship and general management skills to set up business unit with top and bottom-line ownership. I merge brand, experience, and digital solutions to solve hard problems under competitive context never losing insight of delivering true customer and business value. I have led international, multi-disciplinary teams in complex organization working for some of the biggest brands on the planet. Balancing structured methodologies, consumer insights and ppl leadership, always ready to challenge myself to the next level.My expertises- Global C-level Retail/Digital Executive with extensive management experience and growth mindset- Strong multi-cultural experience in matrix organizations in fast-paced environments- Client-centric, results-driven leader in transforming Retail, eCommerce business and Digital Marketing in Korea & APAC countries across a variety of industries- General Management: Full P/L Accountability, Budgeting, Market Analysis/Market research, Business Development, Profitability Management- FMCG, Beauty, Retail and Luxury Fashion - Brand Marketing, Digital Strategy, Digital Marketing, SEO/SEM, Omnichannel & Client Strategy- People Leader: Building, leading and developing talented teams and cross-functional organization- Leadership culture: innovation, test & learn agility, transparency, empowerment- Both strategic and hands-on- Client growth strategies : CRM, Clienteling in physical stores/Client Services, Client acquisition, loyalty/engagement, Salesforce / personalized Client Journeys- eCommerce Merchandising, Product Assortment Strategies, Product Contents optimization- Customer experience (UX) in Omnichannel, Site Usability, Conversion Improvement Strategies- Project Management - Data, Retail Analytics, Business performance, Web Analytics, KPIs Reporting Development- Innovation based on AI / Data with client-centric and revenue impact approach- Client Services Center with commercial mindset and elevating clienteling(Call, Email, Chat, Social Media, Remote sales, Video clienteling, Omni-services, Product Care)