Sofia Abrantes

Background

About Sofia Abrantes

Media Strategy, Brand and Marketing management, Digital Strategy, Team Manager Main task during the last years in media market: • Client Service Team Management (offline & online accounts). Coordination of the offline media planning, digital (Display) and specialties (E-commerce - Google, SEO, Social Media e programmatic) teams. Coordination of Performace, Direct Marketing and Acquisition accounts (Bet.pt, Delta Q, Direct, Banco Carregosa, Universidade Europeia, Dott, Boutique Relógios). Client Service coordination of the “Havas Together” accounts (media and creative teams) as well as in pitch participations. Elaboration of the best media mix strategic and tactical recommendations (TV, press, radio, outdoor, digital – display, search, social media, email mktg, video online, Influencers - PR, below the line channels, in-store, product placement and activations) to reach client brands business goals, always complying with both client budget and marketing strategy. Costs negotiation and coordination with the negotiation team, managing material delivery deadlines and locations with both media supports and media groups. Presentation of brand campaigns media strategies and consequent implementation coordination. Campaign Return on Investment analysis and brand and business KPIs monitoring. Audience analysis, market trends and consumer behavior and attitudes monitoring;