Sofia Amar

Background

About Sofia Amar

I’ve spent over two decades navigating the ever-evolving landscape of marketing, and I still find it as exciting as the day I started. My journey has taken me from the bustling offices of Sony Interactive Entertainment to my current role as Brand & Marketing Director at Arsys within the Ionos Group. Each step has been about more than just climbing the ladder; it’s been about crafting stories that resonate and creating campaigns that not only meet but exceed expectations.I have led marketing strategies that resulted in significant revenue growth from 2.5% in 2019 to 7.5% YTD. At Arsys, I’ve had the privilege of leading impactful marketing campaigns that have significantly increased our brand visibility while fostering deeper connections with our customers.Driven a customer-centric culture based on satisfaction, trust and loyalty, consistently achieving NPS values above 70.Also, for instance, during my tenure at Carnival Corporation's Iberocruceros, I spearheaded initiatives that boosted brand visibility by around 30%, showcasing my ability to connect with audiences through innovative strategies. It’s rewarding to see how these efforts translate into real-world success. Before joining Arsys, I honed my skills at Telefonica where I played a key role in positioning the brand during its transition from public to private ownership. This experience taught me how to navigate complex market dynamics while ensuring our messaging remained clear and engaging. My time at Sony was equally transformative; launching PlayStation in Spanish-speaking markets was a thrilling challenge that required strategic planning and creativity. If you’re interested in discussing innovative marketing strategies or exploring collaboration opportunities I would love growing my personal and professional network. Feel free to connect with me. Skills: Brand Development | Customer Engagement | Digital Marketing | Campaign Management | Strategic Planning | Market Analysis